When it comes to building an eCommerce website, I have found that many people focus far too big before even selling a product.
No matter how I recommend to the client to start with 5 products before even considering further products they all make the mistake of trying to be a big seller before establishing and ironing out the problems associated with creating an eCommerce website.
When I first started in web development, you would have to have a website and then a separate eCommerce site, it was not often that the two could be bundled together.
This to me, was a major flaw in the set-up of eCommerce as you needed traffic to make sales and if you did not have traffic via content you would have to pay for your traffic via PPC campaigns which could prove costly if your finances were limited.
Now you are able to understand DMG far more and why my focus has been on establishing INFORMATION sites before adding the eCommerce platforms.
Now with the knowledge of me favouring WordPress and its value, you must also understand that I use wordpress as the platform and then look to utilise plugins that works best with the software.
In finding a suitable eCommerce plugin, I spent a number of years searching for something that could provide a decent solution. Far too often, the pluin developers were very weak when it came to support. Support is most important when there is money to be lost if the plugin starts to fail.
One plugin I settled on in the end was TheCartPress. I have used the plugin a few times on smaller projects and it works very well, especially where it allows you to embed the product into any content that you have on your site.
I shall discuss eCommerce further as we progress however this post serves as a decent start.
On we go